The Florence Regional Arts Alliance is a community-based local arts agency that serves the citizens of Florence County and the Pee Dee.  FRAA is committed to preserving, supporting and promoting a vibrant arts community for Florence County and the surrounding region.

Our Mission
FRAA’s mission is to promote the arts as a catalyst for community cohesiveness, educational advancement and economic growth.

Our Commitment
FRAA is committed to achieving its mission by:


  • providing grants to artists, organizations, teachers, and schools;
  • recognizing students, individuals, and businesses through awards and scholarships;
  • offering community programming that showcases the performing, visual, and literary;
  • serving as an advocate for the arts to business, civic, and government leaders.

All initiatives of The Arts Alliance are based on an organizational core value that recognizes the arts as fundamental to quality of life, education, and economic development in today’s knowledge-based economy.

Diversity & Inclusion
FRAA is committed to nurturing a diverse arts community through inclusive programming, events and projects.  To that end, FRAA will strive to be an organization that engages people from all genders, sexual orientations, ages and physical abilities, as well as individuals with diverse cultural, racial and ethnic backgrounds.

FRAA will increase public awareness of the arts and arts education through constant communication of news, programs and events to the general public, as well as to state, county and local leaders.

Sandra Cook is the Executive Director of the Florence Regional Arts Alliance.  Contact her by email at director@florenceartsalliance.org or by phone at 843.407.3092.

Board of Directors


Tressa Gardner
Southeastern Institute of Manufacturing and Technology (SiMT)

Kelly Jokisch, musician 
Coker University

Ronald Jaggers
Retired Executive Pastor

Immediate Past-President
C. Michele Pridgen
Honda of South Carolina

Carla S. Angus
Lake City Creative Alliance

Bobbie Chowdhary
Florence County Medical Society & Alliance

Erick J. Figuraras, musician 
F1S Director of Arts & Innovative Programs

Rachel Howell
Graphic Designer

Uschi Jeffcoat,  visual artist
F1S Educator

August Langley
Lula’s Coffee Company

Diana M. Murphy
DMM Advertising & Marketing

Tonita Perry
Eaddy, Perry, & Associates, Inc.


Executive Director
Sandra Cook